Journal — Dyeing

Color, Identity, and Culture

Cultural traditions Dyeing Traditional Techniques

Color, Identity, and Culture

Throughout human history, people have attributed power and meaning to color. Humans have made great efforts to harness that power, to use color as an expression of identity. Even today, in Western cultures, there is a science of color that examines its psychological effects. For example, red is associated with excitement, green with peace, yellow with optimism, and purple with creativity. But does color convey the same meaning across different cultures? The Maasai, for example, use a complex language of color in their beadwork. Red is associated with strength, bravery, and protection and is compared to the blood of a cow...

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